A New Army Commercial? (My Own Design!)

Good point Shannon. As I said, I think the motto is EFFECTIVE, but I don't think it augers well for the future. A people propelled by self-centered interests - whether machoism, groupyism, or just plain ol' money - probably do not have good chances for long-term survival as a group. At some point, the 'we' needs to prevail over the 'me', duty over advantage, sacrifice over appetite. Honestly, I think the country is on a downhill slide, and has been for a half-century, and I don't expect it to stop.

(and that's my more optimistic view!)

Alcuin