A New Army Commercial? (My Own Design!)

In reflecting on this piece, I realized that your suggested motto and all those before it were essentially gimmicks. We constantly hear about 'supporting the troops' and calls to patriotism and such. Has nobody noticed that none of the mottos past, present or proposed appeals to patriotism? None say, "Your country needs you", or the old, "Uncle Sam needs you" or just plain "Serve your country". They're all about being a hero, being a reeeeal man, being part of a group, or getting money (for education or whatever else).

From a marketing standpoint, your suggested motto is good, but something is terribly wrong with the bigger picture, my friend.

Alcuin